An IEEE Organizational Unit has many decisions to make when considering opportunities to provide technical co-sponsorship to a conference. Learn strategy, tactics and best practices for both evaluating and executing these sponsorship opportunities. Learn what are the benefits of providing technical co-sponsorship, as well as, the potential risks. IEEE conference organizer Bin Zhao, a member of the IEEE Conference Quality Committee and former Vice President of Conferences at the IEEE Electron Devices Society will share some real life examples of challenges and successes as it relates to technical co-sponsorship.